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Displaying 3 articles of 3 total result(s).
Original Article

Creating A City Brand Community In A Digital Environment

Elena A. Luneva
ORCiD ,
Natalya V. Katunina
ORCiD ,
Nataliya V. Puzina
ORCiD ,
Tatyana D. Sinyavets
ORCiD

Keywords: Branding, brand community, territorial marketing, city brand, population migration, Internet communications

Article no: 71

Pages 596-602

Doi: 10.15405/epsbs.2021.12.02.71

>View as HTML >Abstract >Download PDF
Original Article

The Investment Component Of Territorial Marketing In The Sustainable Development

V. A. Bondarenko
ORCiD ,
M. E. Botalova
ORCiD ,
N. V. Guzenko
ORCiD ,
T. S. Romanishina
ORCiD

Keywords: Territorial marketing, investment component, spatial interaction marketing concept, image strategies, marketing of sustainable development

Article no: 102

Pages 907-914

Doi: 10.15405/epsbs.2021.09.02.102

>View as HTML >Abstract >Download PDF

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